This is one of the best feather flags we have. It is made with a very tough 200 denier nylon and can withstand everything Mother Nature throws at it. It measures 12' X 26" and is very visible, and a great attention getter. This is the same quality flag (blue OPEN) we use at our store in Two Rivers, WI, and has been out there for almost two years with little fading or wear and tear. The conditions we have include strong summer sun, rain, snow and winds. We recommend a fiberglass telescopic pole (either flexible or heavy duty) and a ground stake to go with this flag. The pole can be 13' or 16'. If you want your business to be noticed, you can't go wrong with this.